Project Overview: Produce creative lifestyle imagery for Downtown Los Angeles's newest luxury living highrise. Soaring 33 stories above the new and upcoming downtown area, the goal was to showcase the building in a timeless and elegant way. The goal was to capture marketing and advertising collateral prior to the building grand opening.
I approached this project as Atelier was the model. Looking to showcase the buildings floor to ceiling windows, amazing amenities and breathtaking views of the city, leaving the models to add background to this unbelievable building.
Client: Atelier Downtown Los Angeles
Project: Lifestyle | Marketing Shoot
Creative Direction: Justin Swindle
Production Team: Dot and Arrow Productions
Producer: Muriel Schenider
Photographer: Dot and Arrow Productions
Hair and Make Up: Jill Colwell
Stylist: Dolly Pratt
Assistants: Jordan Zulifquar / Gui Cha